Together, we can build a better tomorrow

Ever since Independence, the process of development in numerous areas was set in motion and literacy, health, family planning and providing the agricultural community with the inputs required for good harvests and for the farmers' economic self sufficiency, were some of the priority areas. However, the rapid population growth triggered off a multiplicity of developmental issues, which if not tackled, would leave the country mired in poverty, with no hope of progressing towards a brighter future. So, the NGOs, frontrunners in spearheading the developmental process, began their challenging tasks, once again depending upon foreign funding, to implement their projects.

Today, in the aftermath of the winds of globalisation and liberalisation that have blown over the Indian economy, many sections of Indian society, have, through their capabilities and diligence, become affluent in many spheres of trade and industry. Certainly, there is money available in the country, with many corporations, institutions and individuals willing to assist in NGO activities. Also, the concept of `giving' for a good cause is deeply rooted in the Indian ethos.The question therefore is, why do so many Indians who are economically self sufficient, refraining from aiding causes intended for the country's development?

Most Indians are largely ignorant about NGOs and the scope and extent of their activities. So even if they did want to assist in a cause they have no idea of whom to approach or how to go about it. An effective communication strategy has to be evolved, first to create awareness followed by fund raising efforts. As a case in point, the devastation caused by the Gujarat earthquake that received intense and sustained media attention, resulted in people, institutions and corporations donating hundreds of crores of rupees for the quake victims.

A natural spin off of indigenous funding is that Indian NGOs will act more responsibly, cost effectively and with greater accountability. Most important of all, indigenous fund raising helps all Indians and organisations to get over the begging bowl syndrome, infusing people with a sense of pride in being a caring, self supporting and empowered nation capable of looking after her own concerns.

Will you join us in helping to build a better tomorrow?

Write or call us and we'll take you around our projects, so you can decide just how you would like to help a future generation grow up to lead a happier and more meaningful life.

All donations are exempt under 80G of the Income Tax Act.

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